The Planning phase in business development focuses on market-product alignment, customer value, and goals.
Planning phase involves developing a market-product focus, customer value proposition, and goals. It is a crucial stage where detailed strategies and objectives are laid out before moving into implementation.
During this phase, companies research the market, identify their target audience, and create a plan that aligns the product or service with customer needs and company goals.
Examples of activities during the planning phase include market research, SWOT analysis, defining value propositions, setting SMART goals, and creating marketing strategies.
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