Flashbulb memory involves vivid recollections of impactful events with strong emotional ties, coined by Brown and Kulik in 1977.
Flashbulb memory refers to a vivid and emotional recollection of significant events, such as 9/11 or the Challenger disaster. These memories are characterized by their clarity and strong emotional associations. Researchers Brown and Kulik (1977) first coined the term to describe these unique memories.
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