Which of the following represents the correct order of steps when beginning a marketing research project?

A. (1) Create a research design, (2) Define the problem, (3) Formulate a hypothesis, (4) Collect data
B. (1) Define the problem, (2) Formulate a hypothesis, (3) Create a research design, (4) Collect data
C. (1) Define the problem, (2) Create a research design, (3) Formulate a hypothesis, (4) Collect data
D. (1) Formulate a hypothesis, (2) Define the problem, (3) Create a research design, (4) Collect data



Answer :

Final answer:

The correct order of steps in starting a marketing research project involves defining the problem, creating a research design, formulating a hypothesis, and collecting data.


Explanation:

The correct order of steps when beginning a marketing research project is:

  1. Define the problem
  2. Create a research design
  3. Formulate a hypothesis
  4. Collect data

Defining the problem is the initial step in the research process, followed by creating a research design, formulating a hypothesis, and then collecting data to analyze and draw conclusions.


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