Your core service offering has been experiencing frequent service failures, and customer satisfaction is at risk. What tool or approach should you use to solve this problem?

A. Customer journey map
B. Service blueprint
C. Pricing focus group
D. Pre-purchase evaluation survey



Answer :

Final answer:

Utilize service blueprint to address service failures, consider costs before making changes, minimize customer dissatisfaction for process improvement.


Explanation:

Service blueprint is the tool or approach that should be used to address the frequent service failures affecting customer satisfaction. This tool helps visualize the entire service process, identify bottlenecks, and improve customer interactions.

Costs associated with disrupting the organization should be carefully considered before implementing any tactic to improve service offerings. This ensures that changes are feasible and sustainable in the long run.

Customer dissatisfaction is a crucial measure for identifying process variations and should be minimized to enhance service quality.


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