It is sometimes hard to understand and define generic markets because


a.
generic markets are characterized by very few competitors.


b.
similar product types typically compete with each other.


c.
products in generic markets have generically-styled package designs.


d.
different product types may compete with each other.


Question 2
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
What is a characteristic of a product-market?


a.
It has a single seller but multiple buyers.


b.
Sellers offer very similar products to satisfy customer needs.


c.
It is a market where only tangible goods are sold.


d.
It has a broad set of customers who have a wide variety of needs.


Question 3
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
A complete product-market definition includes product type, customer needs, customer types, and



a.

geographic area.


b.
marketing intermediarieS


c.
resource availability.


d.
segmenting dimensions.


Question 4
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
Which statement about segmenting is accurate?



a.

It tries to aggregate individuals who have similar needs and characteristics.


b.

It usually results in firms aiming at heterogeneous and less profitable markets.


c.

It is essentially a disaggregating, or “break it down,” process.


d.
It is the process of positioning a product in the customer’s mind.


Question 5
Not yet answered
Marked out of 1.00
Not flaggedFlag question
Question text
The first step in the market segmentation process involves



a.
creating a positioning map.


b.
naming broad product-markets.


c.
combining two or more submarkets into one larger target market.


d.
segmenting markets in order to select target markets.