Research online and describe the following in 500 words:

1. An advertising technique that uses a new kind of technology to communicate its message.

2. An advertising technique that is most effective at the point of sale (i.e., at the moment the customer purchases the product).

3. A real-world case study of a company that was legally penalized for making false advertising claims.

Advertising Technique Using Virtual Reality: Virtual reality (VR) technology is revolutionizing advertising by immersing consumers in interactive experiences. Companies like IKEA use VR to allow customers to visualize furniture in their homes before purchasing.

Effective Point of Sale Technique: In-store displays and interactive kiosks are powerful at the point of sale. For instance, Coca-Cola's interactive vending machines engage customers with games and personalized messages.

Case Study of False Advertising Penalty: Volkswagen faced legal consequences for falsifying emission levels of its diesel vehicles, leading to a major scandal and financial penalties.

Learn more about advertising techniques here:

https://brainly.com/question/18498395