Ethical appeal relies on the credibility of the source and audience values to strengthen arguments.
Ethical appeal is the type of appeal that depends on the perceived credibility or authority of the source. This appeal aims to establish the author's credibility and tap into the values or ideologies that the audience holds, such as patriotism, tradition, justice, equality, and more. By revealing experience or knowledge, the author seeks to show why the audience should believe in the proposed assertion.
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Answer:
Explanation:The type of appeal that depends on the perceived credibility or authority of the source is called "Ethos".
Ethos is one of the three modes of persuasion in rhetoric, along with Pathos (emotional appeal) and Logos (logical appeal). Ethos relies on the credibility, expertise, and reputation of the speaker or writer to make an argument more convincing.
When an argument is based on Ethos, it means that the audience is more likely to accept the argument because of the authority, qualifications, or trustworthiness of the person presenting it.
Examples of Ethos include:
- Citing expert opinions or research
- Using credentials or qualifications to establish credibility
- Referencing personal experience or success stories
- Quoting respected figures or authorities
- Using logical reasoning and evidence-based arguments
By appealing to Ethos, a speaker or writer can establish trust and credibility with their audience, making their argument more persuasive and convincing.