An increase in supply leads to a fall in equilibrium price, while factors like substitute product pricing and input cost increases can cause a decrease in Gatorade's price.
An increase in supply, all other things unchanged, will cause the equilibrium price to fall; quantity demanded will increase. A decrease in supply will cause the equilibrium price to rise; quantity demanded will decrease.
Factors such as an increase in the price of a substitute product or an increase in production costs (an increase in input prices) can lead to a decrease in the equilibrium price of a good like Gatorade.
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