When a Campbell's soup can is placed in a museum instead of an advertising setting, it is viewed differently due to a change in context.
When someone takes an image Campbell's soup can out of the realm of advertising and puts it in a museum, people tend to look at the image differently because its location has transformed its meaning. This shift in context can lead to new interpretations and appreciation of the artwork. The sociocultural phenomenon known as the museum effect plays a significant role in altering how objects are perceived within a museum setting.
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