Final answer:
Direct mailings are the preferred marketing method to reach new subscriber segments.
Explanation:
Direct mailings would be the most effective marketing method to reach a new segment of potential subscribers according to David Ball. Direct mailings allow for targeted communication to a specific audience, making it more likely to resonate with them compared to other methods like in-store displays or gift promotions.
Learn more about Marketing methods here:
https://brainly.com/question/44440332
