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Which of the following statements about the relationship between marketing and sales is true?

Select one:
A. Sales focuses more on creating the appropriate mix of business than does marketing.
B. Marketing has more direct customer contact than sales.
C. Sales and marketing have no relationship to each other; they are completely separate activities.
D. The scope of marketing activities is more long-term than that of sales activities.



Answer :

GinnyAnswer

Final answer:

The scope of marketing activities is more long-term than that of sales activities.


Explanation:

The statement that is true about the relationship between marketing and sales is:

  • The scope of marketing activities is more long-term than that of sales activities. Marketing focuses on creating long-term strategies, building brand awareness, and customer loyalty, while sales typically involves more immediate transactions and revenue generation.

Marketing and sales are interrelated activities within a business organization, each playing a crucial role in driving revenue and customer engagement.


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