The executive office of the president includes press and communications staff to effectively communicate with the media and the public, gain support for policies, and address Congress and other countries through mass media.
The executive office of the president includes press and communications staff primarily for the purpose of communicating with the media and the public effectively. The president uses mass media to gain support for policies by utilizing press conferences, the press secretary, and the Office of Communications. Through mass media, the president can address Congress, seek support for policies, and engage with other countries diplomatically.
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