Agenda-setting in mass media influences public perception of important topics.
When a specific issue and point of view dominate mass media coverage, this phenomenon is called agenda-setting. This term refers to the ability of the media to influence which topics are considered more important by the public through repeated coverage and emphasis on certain issues.
Agenda-setting can shape public opinion by determining what subjects receive attention, how much attention they receive, and in what light they are portrayed. This process is crucial in understanding how the media can impact societal perceptions and attitudes towards various topics.
For example, during election cycles, media outlets may focus extensively on particular candidates or policy matters, influencing public discourse and potentially swaying voter decisions.
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