Final answer:
Persuasion involves an atmosphere of free choice, where individuals can decide whether to change their attitudes or behavior based on the transmitted message.
Explanation:
Coercion is not a component of persuasion because persuasion involves an atmosphere of free choice, where individuals have the ability to decide whether to change their attitudes or behavior based on the transmitted message. The other components of persuasion include message transmission and the conscious effort to persuade others.
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