Which of the following is the better marketing strategy for an independent financial planner?

A. Target all segments of the financial planning market and provide a uniform level of service that will be appropriate for all clients.
B. Focus on a single market segment and provide a level of service that will be suited for that segment but perhaps not appropriate for other segments.
C. Provide the level of service that is commensurate with the commissions earned.
D. Target only markets in which the planner can earn commissions.

A focus strategy is often more beneficial for an independent financial planner compared to targeting all segments. By focusing on a single market segment and tailoring services to suit the needs of that specific segment, the planner can create a competitive advantage and increase profits. This strategy allows the planner to maximize profit in distinct markets by differentiating services according to each market's demands.

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