Final answer:
Proponents like James Henry Hammond and George Fitzhugh advocated for the benefits of slavery in southern society.
Explanation:
The idea that slavery was appropriate in southern society was advanced and promoted through various justifications and arguments. Proponents like James Henry Hammond promoted the belief that slavery benefited southern whites by allowing them to pursue the fruits of civilization while slaves performed menial tasks. An example is George Fitzhugh, who argued in 'Sociology of the South' that slaves were better cared for compared to northern workers, portraying slavery as a positive good.
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