Which of the following is a theoretical term devised by Newcomb and Hirsch that argues for broadcasting, and all media, to be a space where we discuss and debate important cultural issues?

A. PTAR
B. Cultural Forum
C. Single Sponsorship
D. Pre-Sold Commodities



Answer :

Final answer:

The term 'Cultural Forum' emphasizes media as a space for discussing cultural issues, promoting dialogue and critical conversations.


Explanation:

Cultural Forum is a theoretical term devised by Newcomb and Hirsch that advocates for broadcasting and all media to be platforms for discussing and debating important cultural issues. It emphasizes the importance of media as a space for societal dialogue and exchange of ideas.

This concept challenges the traditional notion of media as solely for entertainment or commercial purposes, highlighting its potential for fostering cultural awareness and critical conversations. By promoting a Cultural Forum approach, media can become a significant tool for engaging with social and cultural issues.


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