To make a bond more appealing when interest rates rise, selling it at a discounted price is a common strategy.
When interest rates are higher than when the bond was purchased, to make the bond more appealing to investors, the seller will likely b. Sell the bond at a discounted price. This is because if interest rates have risen, the fixed interest rate of the bond becomes less attractive, so selling at a lower price with a higher effective interest rate can attract potential buyers.
https://brainly.com/question/15518377