Final answer:
Achieving 20% brand awareness within six months is a SMART goal in marketing plans. Setting vague goals like selling as much as possible may not be effective in achieving desired outcomes.
Explanation:
True. Achieving 20% brand awareness within the next six months is a good, strategic product and market objective in a marketing plan, as it aligns with the Specific, Measurable, Achievable, Relevant, and Time-based (SMART) criteria for setting goals.
For example, if a manager tells you to "sell as much as you can," this goal is unlikely to be effective because it lacks specificity, measurability, and a clear timeframe, making it challenging to assess progress or success.
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