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Southwest developing their own website to sell tickets directly to the public instead of going primarily through travel agencies is an example of:
a. Forward integration
b. Backwards integration
c. Related Diversification
d. Unrelated Diversification



Answer :

Answer:

Southwest developing their own website to sell tickets directly to the public instead of going primarily through travel agencies is an example of **disintermediation**.

Disintermediation occurs when intermediaries, such as travel agencies, are removed from the supply chain, and the company deals directly with customers. This approach can lead to cost savings for the company and potentially lower prices for consumers.

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