Answer :
Final answer:
It is important to have an intentional graymail strategy in email marketing to protect deliverability, improve engagement, and optimize email campaigns.
Explanation:
Having an intentional graymail strategy is crucial for email marketing to protect deliverability, identify unengaged contacts, and signal ISPs about inactive subscribers. It helps maintain a clean and engaged contact list, which directly impacts email performance.
Additionally, monitoring graymail ensures that emails are reaching active and interested recipients, thereby enhancing the overall effectiveness of email campaigns.
Overall, creating and implementing a strategic graymail strategy is essential for optimizing email engagement and fostering meaningful communication with subscribers.
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