Final answer:
Understanding central vs. peripheral routes of persuasion and the impact of effective advertising techniques.
Explanation:
Central Route vs. Peripheral Route of Persuasion in Advertising
Logos, ethos, and pathos are key components of persuasive techniques used in advertising. In the case of Bliss Soda, an ad utilizing the central route of persuasion would focus on logical reasons like reduced calorie content and health benefits, while a peripheral route ad might emphasize attractive people enjoying the product on a beach without much logical reasoning. The effectiveness of persuasion can be seen in how products like Coca-Cola become ingrained in daily life through memories and cultural acceptance.
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