A popular car insurance company allows customers to begin an application for car insurance online and then finish the application later over the phone, in person, or online. The software analyzes the applicant's driving history along with personal data such as age and address to come up with a competitive insurance quote. The software passes along the applicant's information to the marketing team, who then reach out to the applicant to ask if they need any further information or assistance. The software also identifies the rates of top insurance competitors and alerts management when their product is no longer the cheapest.

Which type of technology is being described in this scenario?

A. Enterprise Management Systems (EMS)
B. Crisis Management Equipment (CME)
C. Customer Management Software (CMS)
D. Chief Technology Suites (CTS)

Customer Management Software (CMS) is the type of technology being described in this scenario. CMS is a system that aids businesses in managing their customer relations efficiently. In this case, the software used by the car insurance company allows for the analysis of driving history and personal data to provide competitive insurance quotes, followed by customer outreach by the marketing team.

By utilizing CMS, the company can streamline the application process, track customer interactions, and improve overall customer experience. The software's ability to identify competitive rates ensures that the company is offering competitive prices within the market.

Learn more about Customer Management Software (CMS) here:

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