Final answer:
Promotional tools like push strategy, promotion in marketing mix, and increasing demand through effective techniques are essential in business.
Explanation:
Promotional tools used to persuade wholesalers and retailers to stock and sell merchandise represent a push strategy. This strategy involves promoting products to intermediaries to convince them to carry the products and push them towards consumers.
In the marketing mix, promotion is one of the key elements that businesses control to increase product visibility and drive sales. Different promotional activities such as advertising and free samples are used to boost product consumption.
Understanding consumer behavior and employing effective promotional techniques are vital for businesses to increase demand and compete in the market.
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