Question 2:

You're helping a customer who has been looking for cost-effective products in the store today. They tell you that they might head to a competitor retailer to see whether they can offer certain ranges of products for cheaper. What do you do?

A. Tell the customer that you believe Boots has the best product offering in the market and try to persuade the customer to buy their products there and then.

B. Tell the customer you're confident that Boots offers great value products and offer to look up some products on competitors' websites to see how the prices compare.

C. Tell the customer that you believe Boots offers the best value in the market but tell them they should try other stores to check for themselves.

D. Agree that the customer could try another retailer to see what they offer, quietly confident that they won't find a better deal on the same product range elsewhere.