When audience members disagree with your proposition, focus on changing their minds, establishing credibility, and common ground to enhance persuasion.
When audience members disagree with your proposition, you should focus on changing their minds. To effectively persuade, you must be seen as a credible speaker. Establishing credibility is crucial when facing a hostile audience as it helps prevent them from dismissing your argument.
Establishing common ground with the audience is also important to build rapport and enhance persuasion. The goal with a disagreeable audience is to make small changes and influence their perspective positively.
Remember, calls to action should be specific to capitalize on audience motivation towards taking action.
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