TERM 2 WEEK 9 and 10 - Activity 4: ADVERTISEMENT

Visual Literacy

Study TEXT D and then answer the questions that follow.

[tex]\[
\begin{array}{|c|c|}
\hline
\multicolumn{2}{|c|}{\text{Text D}} \\
\hline
& \text{If you really want to touch someone, send them a letter.} \\
\hline
3.1 & \text{What message is this advertisement trying to send?} \\
\hline
3.2 & \begin{array}{l}
\text{Are the following words of the advertisement meant literally or} \\
\text{figuratively: "If you really want to touch someone, send them a letter."}
\end{array} \\
\hline
3.3 & \text{What type of letter is portrayed by the image?} \\
\hline
3.4 & \begin{array}{l}
\text{In the image, the letter becomes a person. What figure of speech} \\
\text{has those same qualities?}
\end{array} \\
\hline
\end{array}
\][/tex]



Answer :

### Step-by-Step Solution for Advertisement Questions:

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#### Question 3.1:
What message is this advertisement trying to send?

Answer:
The advertisement is trying to convey the message that "If you really want to touch someone, send them a letter." This implies a deeper connection is formed through the personal act of sending a handwritten letter, as opposed to more impersonal forms of communication.

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#### Question 3.2:
Are the following words of the advertisement meant literally?
If you really want to touch someone, send them a letter.

Answer:
The words in the advertisement are meant figuratively. They use the phrase "touch someone" to convey an emotional connection rather than a physical one. The act of sending a letter is suggested as a way to deeply connect with someone's feelings and emotions.

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#### Question 3.3:
What type of letter is portrayed by the image?

Answer:
The type of letter portrayed by the image is a "mail letter." This indicates a physical, handwritten note typically sent via postal service.

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#### Question 3.4:
In the image, the letter becomes a person. What figure of speech has those same qualities?

Answer:
The figure of speech where a letter becomes a person is known as "personification." This literary device attributes human characteristics to non-human entities, enhancing the emotional and relatable quality of the advertisement.

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