The media influences political elections by deciding which issues and candidates to focus on and shaping public opinion. Media coverage can impact candidates' momentum and success in elections. Political parties use various tactics to control media coverage and influence public perception.
The media can influence a political election in several ways, one of which is by deciding which issues and candidates to focus on. When the media choose to highlight certain candidates or issues, they can shape public opinion and influence voters' decisions.
Additionally, media coverage can impact the momentum of candidates through vetting their credentials, carrying sound bites of their speeches, conducting interviews, and providing extensive coverage to certain candidates, leading to increased support and eventual success in elections.
Moreover, political parties and candidates strive to dominate the election agenda, frame issues, and control media coverage through various tactics such as advertising campaigns, interviews, and maintaining a digital media presence.
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