A concert promoter has been selling 140 T-shirts on average at performances for \[tex]$17 each. They estimate that for each dollar they lower the price, they will sell an additional 20 shirts.

1. Find the demand function for the shirts. (Write the function in terms of price \( p \) and number of T-shirts sold \( q \).)
\[ q = 480 - 20p \]

2. Calculate the consumer surplus if the shirts are sold for \$[/tex]13 each.
[tex]\[ \$ \square \][/tex]



Answer :

Absolutely, let's work through this step-by-step.

### Step 1: Determine the Demand Function

Given:
- The quantity of T-shirts sold at the equilibrium price ([tex]\( p = \$17 \)[/tex]) is 140.
- For each dollar decrease in price, 20 more T-shirts are sold.

We need to find a linear demand function of the form:
[tex]\[ q = ap + b \][/tex]

We know:
- When [tex]\( p = 17 \)[/tex], [tex]\( q = 140 \)[/tex]
- Each dollar decrease in price results in selling 20 additional T-shirts.

Using the second piece of information, we can determine the slope of the demand function:
[tex]\[ \text{slope} = -20 \text{ (since \( q \) increases by 20 as \( p \) decreases by 1)} \][/tex]

Therefore, the demand function is of the form:
[tex]\[ q = b - 20p \][/tex]
where [tex]\( b \)[/tex] is the intercept.

We substitute the known point ([tex]\( p = 17, q = 140 \)[/tex]) to find [tex]\( b \)[/tex]:
[tex]\[ 140 = b - 20 \cdot 17 \][/tex]
[tex]\[ 140 = b - 340 \][/tex]
[tex]\[ b = 480 \][/tex]

So, the demand function is:
[tex]\[ q = 480 - 20p \][/tex]

### Step 2: Find the Quantity Sold at [tex]\( p = \$13 \)[/tex]

To find the quantity sold when the price is [tex]\( p = 13 \)[/tex]:
[tex]\[ q = 480 - 20 \cdot 13 \][/tex]
[tex]\[ q = 480 - 260 \][/tex]
[tex]\[ q = 220 \][/tex]

### Step 3: Calculate the Consumer Surplus

Consumer surplus is the area between the demand curve and the price line, from the given price (\[tex]$13) up to the equilibrium price (\$[/tex]17).

First, the demand function:
[tex]\[ q = 480 - 20p \][/tex]

Consumer surplus can be calculated as:
[tex]\[ \text{Consumer Surplus} = \int_{p=13}^{17} (480 - 20p - 13) \, dp \][/tex]

Subtracting 13 from the demand function:
[tex]\[ \text{Function to integrate} = (480 - 20p - 13) = 467 - 20p \][/tex]

Now, we integrate [tex]\( 467 - 20p \)[/tex] with respect to [tex]\( p \)[/tex] from 13 to 17:
[tex]\[ \int_{13}^{17} (467 - 20p) \, dp \][/tex]

Integrate term-by-term:
[tex]\[ \int_{13}^{17} 467 \, dp - \int_{13}^{17} 20p \, dp \][/tex]

Compute the first integral:
[tex]\[ 467p \Big|_{13}^{17} = 467 \cdot 17 - 467 \cdot 13 = 7939 - 6071 = 1868 \][/tex]

Compute the second integral:
[tex]\[ 20 \int_{13}^{17} p \, dp = 20 \left[ \frac{p^2}{2} \right]_{13}^{17} = 20 \left[ \frac{17^2}{2} - \frac{13^2}{2} \right] = 20 \left[ \frac{289}{2} - \frac{169}{2} \right] = 20 \left[ \frac{120}{2} \right] = 20 \cdot 60 = 1200 \][/tex]

Subtract the results of the two integrals:
[tex]\[ \text{Consumer Surplus} = 1868 - 1200 = 668 \][/tex]

Therefore, the consumer surplus when the shirts are sold for [tex]\( \$13 \)[/tex] each is:
[tex]\[ \boxed{668} \][/tex]