Ethos in communication emphasizes credibility and trustworthiness of the speaker or writer.
Ethos is a rhetorical appeal that focuses on the credibility, trustworthiness, and reputation of the speaker or writer. It encompasses qualities like competence, trustworthiness, character, and dynamism to establish credibility. Components such as attractiveness, similarity, trustworthiness, and authority contribute to ethos in persuasive communication.
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