Ethos is a rhetorical appeal that emphasizes credibility and trustworthiness of the speaker.
Ethos, one of the rhetorical appeals, focuses on credibility, reputation, and trustworthiness of the speaker. It involves appealing to the audience's values and the author's character to gain trust and acceptance of the argument. For example, a statement like, 'As a practicing physician, I know this new treatment works,' appeals to ethos by leveraging the speaker's credibility.
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