Winston Churchill uses ethos in his speech 'Their Finest Hour' to establish credibility and trust with the audience.
Winston Churchill in his speech 'Their Finest Hour' utilizes ethos, one of the Aristotelian appeals emphasizing credibility. By providing the audience with a solid, practical basis for their resolve to continue the war, Churchill aims to establish trust and credibility. This ensures that his audience perceives him as a trustworthy and competent leader.
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