The media's power to shape public perception through framing and priming while setting the agenda for discussions on policy issues is significant in society.
Framing, priming, and the media's agenda-setting role are essential concepts in understanding how the media covers policy issues or events. Framing involves how the media shapes information to influence interpretations, while priming predisposes audiences to specific perspectives. The media plays a crucial role in setting the public agenda by determining which issues or topics receive attention.
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