ar05182006
Answered

The term narrowcasting means the practice of aiming media content at:

A. groups based on religious affiliation.
B. groups based on age or gender.
C. groups based on ethnicity or socioeconomic status.
D. specific segments of the public.



Answer :

GinnyAnswer

Final answer:

Narrowcasting targets specific audience segments, instead of mass broadcasting, allowing for tailored content to meet diverse interests.


Explanation:

Narrowcasting is the practice of aiming media content at specific segments of the public rather than broadcasting to a mass audience. This approach allows for targeted programming tailored to more discrete, specialized audiences based on demographics or interests. For example, cable channels like CNN or ESPN engage in narrowcasting by focusing on specific topics such as news or sports to appeal to distinct viewer groups.


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