Answered

Which elements of retail strategy would be most important for a company that has just decided to construct a brick-and-mortar storefront?

A. Location and customer service
B. Store atmospherics and customer service
C. Promotion and store atmospherics
D. Location and store atmospherics
E. Promotion and customer service



Answer :

GinnyAnswer

Final answer:

For a new brick-and-mortar store, focusing on location and store atmospherics is crucial for success.


Explanation:

Location and store atmospherics would be the most important elements of retail strategy for a company constructing a brick-and-mortar store. The location of the store significantly impacts visibility, accessibility, and foot traffic, ultimately affecting sales. Meanwhile, store atmospherics, including factors like decor, lighting, music, and layout, play a crucial role in shaping the overall customer experience and influencing purchasing decisions.


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