Customer Lifetime Value (CLV) is the value a customer contributes to a retailer's profits over their entire relationship, assisting businesses in making strategic decisions.
Customer Lifetime Value (CLV) refers to the value a customer contributes to a retailer's profits over their entire relationship with the retailer. It is a crucial metric for businesses to understand the long-term value of their customer base and tailor their marketing strategies accordingly. By calculating CLV, companies can make informed decisions on customer acquisition, retention, and overall business growth.
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