Attitudes predict behavior based on an individual's level of self-monitoring and the matching social situations. High self-monitors adjust behavior, while low self-monitors act on attitudes even if social norms differ.
Attitudes predict behavior differently based on individuals' levels of self-monitoring. High self-monitors tend to adjust their behavior to fit social situations, while low self-monitors are more likely to act in line with their attitudes even if social norms suggest otherwise. Additionally, the match between social situations where attitudes are expressed and behaviors occur influences the correlation between attitudes and behaviors.
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