Final answer:
The first step in the marketing research process is defining the problem, followed by collecting data and analyzing it.
Explanation:
Defining the problem is the initial step in the marketing research process. This stage involves identifying the issue to be studied and formulating research questions.
Collecting data comes after defining the problem. It involves gathering relevant information to address the research questions and provide insights for decision-making.
Once data is collected, the subsequent steps include analyzing the data, interpreting the results, and drawing conclusions for actionable recommendations.
Learn more about marketing research process here:
https://brainly.com/question/40942291
