Final answer:
Environmental scanning, marketing research, and marketing mix are crucial concepts in understanding marketing success.
Explanation:
Environmental scanning is the process of identifying factors that can affect marketing success. It involves analyzing the external environment to understand opportunities and threats that could impact marketing strategies.
Marketing research is another essential aspect of understanding consumer behavior, preferences, and market trends to make informed marketing decisions.
Marketing mix refers to the composition of decisions including price, promotion, place, and product that need to be consistent for an effective marketing strategy.
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