Final answer:
Impression Management is the process individuals use to control the image they present to others, as described by Erving Goffman's dramaturgical theory.
Explanation:
Impression Management, according to Erving Goffman, is the process where individuals try to convey a favorable image of themselves. This involves presenting oneself in a specific way based on cultural norms and expectations, even in cases of rebellion. Goffman's dramaturgical theory likens social interactions to performances on a stage where individuals engage in impression management to control how they are perceived.
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