Monopolistically competitive firms in the travel industry compete through nonprice competition by differentiating products and investing in advertising, but they may engage in comparative advertising to highlight strengths over rivals.
Monopolistically competitive firms in the travel industry tend to compete through nonprice competition by differentiating products, investing in advertising to attract customers, and avoiding price wars. However, they may still engage in comparative advertising to highlight the strengths of their products over rivals, contradicting the statement that they will not use advertising to proclaim the inferiority of their rivals' products.
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