Answered

Kevin likes to use scary statistics and fear appeals as attention grabbers during his presentations. What type of emotion is Kevin appealing to?

A. low-valence
B. high-valence
C. central
D. peripheral



Answer :

GinnyAnswer

Final answer:

Fear appeals target low-valence emotion to influence audiences via the peripheral route of persuasion.


Explanation:

Fear appeals in persuasive presentations target the low-valence emotion of fear to grab attention and influence the audience. This approach falls under the peripheral route to persuasion, relying on superficial cues such as scary statistics and fear-inducing tactics rather than logical arguments to sway opinions.


Learn more about Emotional Appeals in Persuasive Presentations here:

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