Explanation of the 4 Ps of marketing and their importance in achieving marketing success.
Product: Refers to the physical product or service being offered to customers.
Placement: Involves making the product available at the right place and time for customers to purchase.
Price: Determining the cost of the product to ensure it is affordable and competitive in the market.
Promotion: Involves marketing activities such as advertising and sales promotion to attract customers.
When companies effectively utilize the 4 Ps of marketing, they can reach the right consumers with the right product, at the right time, resulting in increased sales and profitability.
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