Orchestrators in business ecosystems are crucial entities that coordinate the value proposition for customers, partners, and other actors to drive innovation and create value.
Orchestrator(es) is one of the essential roles of an ecosystem in business models. In business ecology, orchestrators are likened to companies or groups of companies that understand and possess the key value proposition for the customer, playing a vital role in coordinating various activities and resources within the ecosystem.
These orchestrators have a significant influence over the ecosystem, shaping how value is created, delivered, and exchanged among different actors. They often act as central figures that bring together partners, customers, and other actors to ensure the success and sustainability of the overall business model.
By acting as orchestrators, businesses can effectively manage the complexities of the ecosystem, drive innovation, and create value that meets the needs and expectations of the customers and stakeholders involved.
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