What is omni-channel banking?

A. The bank is active on only selected channels, with limited interchangeability between different channels in real-time.
B. The bank is active on all potential channels, and the customer can use each channel interchangeably and in real-time.
C. The bank is active on all digital channels, but the customer is not able to use each channel interchangeably and in real-time.

In the context of banking, omni-channel banking refers to a banking approach where the bank is active on all potential channels, and the customer can use each channel interchangeably and in real-time. This means that customers have the flexibility to conduct their banking activities seamlessly across various channels, such as online, mobile, ATMs, and branches, depending on their preferences and needs.

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