Market Size, including the Total Addressable Market (TAM) and Serviceable Available Market (SAM), reflects the amount of demand for products or services within the market and the portion of the market a given business could realistically convert. True or false?

A. True
B. False



Answer :

Final answer:

Market Size includes TAM and SAM, representing total market demand and convertible portion respectively, making the statement True.


Explanation:

True. Market Size is typically assessed through the concept of Total Addressable Market (TAM) and Serviceable Available Market (SAM), which represent the overall potential demand for a product or service and the portion of that demand a specific business can realistically target and convert. TAM encompasses the entire market demand, while SAM focuses on the segment of the market a business can effectively serve.


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