Globalization in sports is driven by technological advancements, positive and negative implications highlighted by experts, and the significant role of media in the global sports industry.
Globalization in sports has been witnessed due to a host of technological developments that have allowed for quicker communication, transport, and mass marketing, contributing to a globalized marketplace. This process has effects on various aspects such as the environment, culture, political systems, economic development, and human physical well-being worldwide.
Lucie Thibault of Brock University highlights that sports globalization has positive implications like diverse athlete origins, increased international sports participation, and breaking barriers of gender, religion, and climate. However, there are also negative aspects, such as the Americanization of the sports industry and the control exerted by large corporate entities.
Media plays a significant role in global sports by packaging it for easy consumption by spectators worldwide. Major events like the Olympics and World Cups contribute to the global sports industry's perpetually massive profits fueled by globalization strategies.
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