Match each term to the correct definition.

1. Customer Lifetime Value: the money a customer spends with a company during his or her entire relationship with the company

2. Focus Group: a small group of people meeting to discuss a product

3. Position: the circumstances or characteristics of a product that make it unique

4. Segmentation: a way to divide customers based on their characteristics

5. Product Line: a set of a company's related items for sale

Customer Lifetime Value: The money a customer spends with a company during their entire relationship with the company. This metric helps businesses understand the long-term value each customer brings.

Customer Segmentation: Dividing customers based on their characteristics, such as demographics or buying behavior, to tailor offerings and marketing strategies.

Product Line: A set of related items for sale that share the same brand identity or target similar customer needs.

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