Final answer:
Priming in psychology involves activating associations in memory to influence behavior subconsciously.
Explanation:
Priming refers to the process where a stimulus presented to a person activates related ideas or associations in their memory, influencing subsequent thoughts and behaviors. This effect can occur subconsciously, impacting behavior without conscious awareness. For example, priming individuals by making them drink from a warm glass can lead to them behaving more warmly towards others (Williams & Bargh, 2008).
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