Bandwagon advertising aims to influence consumers by suggesting popularity, based on the bandwagon fallacy.
Bandwagon advertising is a technique where advertisers aim to influence consumers to buy a product by suggesting that it is popular among others. This technique plays on the bandwagon fallacy, which assumes that something is good or correct simply because it is popular. For instance, ads suggesting that buying a product will make you as cool as the popular crowd fall under this strategy.
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